Looking to redefine the new Microtel prototype and advance the image of a conventional hotel experience, we looked at the possibilities to develop a welcoming, friendly and modern experience.
The design approach was to investigate and understand factors driving the form, design and function of hotel brands. The conclusion of this research resulted in the definition of four fundamental hotel typologies that can be identified in most hotel brands. These typologies can be used in their fundamental appearance or be combined to create more iconic and functional design solutions.
The Microtel Design approach accentuates the use of “The Portal” experience to create an intuitive entry point and also incorporates “The Lift” typology to engage guests at the ground level.
Completed while at Hoefer Wysocki, Clemente Jaquez served as the Lead Designer for all stages of the project.