DUAL BRAND | LA QUINTA + HAWTHORN
61,000 SF | 110 Keys | Prototype
The proposed approach for this dually branded hotel expands on the established LaQuinta Brand and integrates long-stay opportunities by adding Hawthorn components. The hotel model allows each brand to capitalize on a more diverse clientele, while offering its loyal customers more flexibility and choice.
As a result of combined brands, guests benefit from the creation of more amenities and a more diverse and engaging environment that caters to more than one singular customer profile.
Challenges with most dual-branded hotels is to clearly demonstrate the uniqueness of each brand, while bringing them together in a comprehensible and unified building character. The resultant approach clearly delineates an intuitive entry that is amplified by an arrival canopy which ties directly into a vibrant, open and daylit public lobby.
Amenities such as an open lounge, bar seating, business center, conferencing, outdoor pool and convenient guest support spaces make this dual branded hotel a unique choice for guests and its visitors.